Welcome to Nk Consulting – Paris. Nk Consulting, Paris-based, provides tailor-made B2B marketing strategies and representation services for the upscale hospitality and the travel and meetings sector.
We offer an expert support, active on the market to source, secure and maximize new business opportunities, network with key buyers and generate incremental revenue. Our aim is to assist each of our partners in achieving their specific objectives : Sales coverage in targeted core markets : business travel, leisure travel, corporate meetings and events, ad hoc support to enhance and expand market share, sales focus on a particular channel or for the launch of a new product or service, etc. The focus and core expertise are in the key European feeder markets including the French marketplace.
Our network of business contacts consists of key professionals in travel and event management, both corporate and third-party including business travel buyers and global meeting planners in international companies across all sectors, the professional conference and event organizers, event management companies, venue finders, travel management companies, online travel agencies, luxury tour operators and high-end travel agents.
Nk Consulting – Paris works on a fixed fee basis agreed for tailor-made marketing & representation services. We ensure customized services and in-depth knowledge of each offers by working with a limited number of clients. Our flexible solutions allow to optimize resources and to benefit from highly personalized marketing and sales strategy development, focused on our client’s priorities.
The list below shows an overview of the services we can offer our clients. Whatever your requirements are, we will propose a customized solution, please contact us to find out more.
• Identify, select and communicate with best potential partners and business contacts.
• Developing and sustaining quality relationships with face-to-face appointments and follow ups aimed to maximize business opportunities and results.
• Negotiation : contract processes & activities ; group inquiry management until confirmation.
• Organization of targeted networking events and Fam Trips with a selection of contacts.
• Introduction to key buyers with daily one-to-one appointments.
• Representation at selected trade shows and workshops.
Marketing & Communication
• Definition of marketing and sales annual plan or of projects according to your needs and budget including timelines and measurement.
• Management of a customized marketing database. Monthly E-news (E-newsletter format).
• Cross-promotion, partner marketing, strategic alliances for joint marketing campaigns online / offline.
• Development and update of specific sales presentations (individual fact sheets and information on destination and offers), promotional materials and tools.
• Detailed monthly reports of activities, opportunities & results. Local markets trends updates & analysis. Recommendations for marketing performance optimization.